As hoops star Sue Hen chases fifth Olympic gold, here’s the newest physical fitness tech gadget she’s backing


Sue Hen is loads occupied these days, trying to guideline the Seattle Storm to their fifth WNBA championship and having established to chase her fifth Olympic gold medal as a member of Workforce United states. Along the way, the basketball terrific is throwing her support guiding yet another tech gadget, making a pitch for smart property health and fitness coach Tonal and investing in the startup.

A new 30-next advert from the brand (previously mentioned) is established to air prior to the opening of the Tokyo Olympics on Friday. Fowl is proven operating out on Tonal’s electronic body weight technique and in a voiceover suggests, “I’ve redefined my placement, and what a winner appears like. So how do I hold shifting the recreation for very good? By increasing the bar even higher.”

A brand name ambassador for San Francisco-centered Tonal, Hen also backs the business, which raised $250 million in a funding round earlier this calendar year and passed the $1 billion unicorn standing in valuation. Other athlete backers include things like New Orleans Saints quarterback Drew Brees Arizona Cardinals extensive receiver Larry Fitzgerald tennis pro Maria Sharapova and boxer Mike Tyson.

Earlier: Sue Bird’s tricks: How the WNBA star makes use of tech to beat the competitors

TechCrunch noted that, like other residence health and fitness machines makers, Tonal observed an explosion in demand from customers and profits in the course of the pandemic and is now dumping huge cash into advertising and model awareness.

Hen, who at age 40 is the oldest player in the WNBA, beforehand instructed GeekWire that the revolution in athletics tech that helps athletes prepare and get better far better is a big purpose for her job longevity. She’s performed 17 seasons with the Storm.

“If it’s going to assist you, if it is likely to elongate your occupation, you are an fool if you really don’t use it, why would not you use it?” Bird said of athletics technologies in 2017.

She called Tonal one of the greatest parts of health products she’s at any time made use of.

“I was instantly amazed by the technology’s potential to problem me and force me to the following degree with my strength teaching,” Bird mentioned. “I’m excited to be a consumer, an investor, and a associate to a model that I feel is pushing the boundaries on what is doable in overall performance training.”

Chicken formerly invested in Seattle-centered startup Vermouth, makers of a friend-centered evaluation app that was obtained by Valor Around the world in February 2020. She also backed basketball coaching engineering business Shoot 360 in a $2.25 million round in April and is an trader in artificial intelligence firm Diveplane.

In addition to the expose of the new advertisement, Bird was also named this 7 days as a flag bearer for the opening ceremony of the Tokyo games.